For two months, the agency had been working closely with the FERMA team on the definition of a new brand positioning, and after the first workshops, we were in the phase of creating the new brand identity with several logo rebranding proposals and the proposal of the communication strategy for 2024.
At that time, we were gladly surprised to be invited to propose our idea for the visual identity of the eagerly awaited biennial event, the International Forum that the association promotes among its members. At that stage, two other agencies that had already been working with the client before were in the running.
The importance of an approach consistent with the new tone of voice we developed led us to move forward with a proposal with a solid stylistic consistency with the mother brand (logo that will soon announced)
In this case, the key element of 'dots' is the basis of the network concept, understood as a connection of individuals that move in unison to form an organic whole.
These are all concepts that are also at the basis of the association's positioning and which, for the Forum, take on a more dynamic twist as is precisely the event's purpose.
Having therefore created a hyperbola that extends into the space three-dimensionally, with a dynamic font that inspires the future, we wanted, since the first presentation, decline the new design to all the key elements to reiterate the importance of the consistency and organicity of the dotted sign.
Thus, the dot texture is extended to embrace all the materials that will be present at the venue, such as banners, flags, panels and igloos with rounded textures, brochures, save-the-date flyers, logo animations for the website and video screens.
In this case, the key element of 'dots' is the basis of the network concept, understood as a connection of individuals that move in unison to form an organic whole.
These are all concepts that are also at the basis of the association's positioning and which, for the Forum, take on a more dynamic twist as is precisely the event's purpose.
Having therefore created a hyperbola that extends into the space three-dimensionally, with a dynamic font that inspires the future, we wanted, since the first presentation, decline the new design to all the key elements to reiterate the importance of the consistency and organicity of the dotted sign.
Thus, the dot texture is extended to embrace all the materials that will be present at the venue, such as banners, flags, panels and igloos with rounded textures, brochures, save-the-date flyers, logo animations for the website and video screens.
Having therefore created a hyperbola that extends into the space three-dimensionally, with a dynamic font that inspires the future, we wanted, since the first presentation, decline the new design to all the key elements to reiterate the importance of the consistency and organicity of the dotted sign.
Thus, the dot texture is extended to embrace all the materials that will be present at the venue, such as banners, flags, panels and igloos with rounded textures, brochures, save-the-date flyers, logo animations for the website and video screens.
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