Approaching the gift giving season, the European association representing the toys industry in Europe (TIE) briefed White Rabbit to create the visual identity of the Toy Safety Tips campaign, and to communicate within the new logo the joyful and colourful
world of toys.
The search for visual elements to convey keywords like "play" as well as the concept of "discovery" in a dynamic way, led us to the shape of the cube, the basic elements of the first rounded corners constructions blocks given to babies.
Nowadays, there are thousands of ways to produce and make videos through templates or applications that provide pre-made scenes. However, brand identity and authentic engagement would be lost in this case. This is why we believe a creative approach is the key to conveying a complex message with a unique touch. Are you interested in discussing with us your video campaign? Get in touch!
