Your Team Already Uses AI. Here's What the AI Act Actually Asks

On 2 August the transparency rules of the EU AI Act started to apply. Not a ban — a set of rules about telling people when they're looking at AI.

This video declares itself: the avatar and the voice are synthetic, and you're told so while you watch.

What I keep repeating to comms teams here in Brussels:

→ Your team is already using these tools. In press releases, in briefings, in translations. → The AI literacy obligation, Article 4, has been in force since February 2025. It applies to whoever uses AI, not only to whoever builds it. → Transparency, Article 50, applies from 2 August 2026.

I put the practical part into a 2-page playbook: what to declare, where to declare it, and the exact wording to use.

Get it here: https://white-rabb.hubspotpagebuilder.com/eu-ai_act

🤖 This video uses an AI-generated avatar and synthetic voice (EU AI Act, Art. 50).

#EUAIAct #Brussels #comms