It happens very often to see posts with images visibly created for other purposes or media. Sometimes what we post works for the Twitter feed, but not for LinkedIn mobile feed, and if we want it to work for a story, things get complicated. The result is that despite our efforts to make the message consistent across all our digital channels, the images no longer have the same impact. Not to mention the readability of the text.
Nowadays, the production of visual content must take into account different media and ways of using that image (or video). There is a small trick to organize the design of our post, by crossing the most extreme vertical format with the horizontal one. This way, we will obtain a central square "master" format that will be the container of our main message.
Three master formats in one.
Once we have highlighted the "hero" portion of the image (i.e. that aspect of the image that will always convey the message), we will be able to build the design of our post, with logos and texts.Thanks to these steps, it will be easy to outline the size of the text that will be common to all our materials. This way, we will avoid the mistake of publishing on Linkedin something that nobody can read, maybe because the files were created for a Facebook banner, or that the format does not work well on mobile.
One visual to rule them all.
If we approach our visual content in this fashion, whether it is photographic/static or video/animated, the planning work on different social platforms will be much faster. From a brand point of view, it will allow visual consistency, but above all, it will increase the impact of the message no matter how our user will consume it. A few examples of how our visuals can be applied to different social media:
