Welcome to the White Rabbit Hole podcast, follow us to discover the latest ideas in the world of creative marketing. Today, we're talking about why creating video content is three times more effective to support advocacy campaigns for European associations.
Let's talk about the Rise of Video ContentWe may have noticed that Video is quickly becoming the dominant form of content on the internet, and it's no wonder why. People are naturally drawn to moving images and video provides a more engaging and immersive experience than other forms of content. It's easy to understand that Video is also more memorable than text or still images, making it an excellent tool for getting your message across. It's estimated that people retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. To be successful, advocacy campaigns need to reach and engage the audience, and video is the perfect tool for doing just that. There are several reasons why video is three times more effective for advocacy campaigns. For one, video allows you to tell stories in a more emotional and impactful way. It can help humanize the issues and make them more relatable to your audience. The video also provides a platform for you to showcase expert analysis and insights into the issues you're advocating for, which can help to establish your organization as an authority in your field. And, by creating a series of videos, you can build a community of viewers who are invested in the cause and who are more likely to take action. Creating high-quality video content is indeed a big undertaking, but with the right planning and execution and with the help of White Rabbit, it can be a hugely successful and impactful initiative. One option that you can also learn to produce by yourself thanks to our one-day training is to produce video interviews. A good way to share in an authentic way your know-how and stand for it. Have a look at the best practice at the link below where the infographic and some reference footage where also added to make the message extra clear and engaging. Thank you for tuning in to the Creative Agency podcast. Join us next week for more insights into the world of creative marketing
Check out some of the video productions we have done including interviews and advocacy campaigns.
