CAOBISCO is the Association of Chocolate, Biscuit and Confectionery Industries of Europe. With 15 member National Associations as well as direct member companies and affiliated members, CAOBISCO is the voice of more than 12.700 European chocolate, biscuit and confectionery manufacturers all over Europe.
Assignment:
Create the new Visual Identity, including the logo face lifting and new website design, highlighting the mission in representing the cooperation of three industries constituting CAOBISCO: Chocolate, Biscuit and Confectionery.
Insight:
For the new brand image pivot, CAOBISCO wanted to convey the energy and happiness behind the products that the associations represent. After have unsharpened the logo's typeface and fine-tuning the colour palette, we worked on playful animations the key elements to convey the joyfulness and sweetness of the product represented.
